At first Reniform was the stage name of Sergiu Negulici, signing his work as an artist and animator, involved mainly in advertising. While starting working for animation films and completing “The Blissful Accidental Death”, his first short, Sergiu realised the creative work must be approached differently. Teaming up with longtime creative partner Adriana Ionică, with over 20 years of experience in leading a graphic department of VFX and animation, they started to take Reniform seriously and transformed it into a boutique production studio. Joined also by artist and animator Ioana Nicoară, the studio has a modular structure, involving collaboration with animators and artists and permitting the creative team to adapt to all kind of animation and VFX projects, domain to which they commit all their talent and skills. Reniform Production’s main core is a particular view and concept of how aesthetique approach serves or conducts the storytelling of any particular project.